Direct mail ideas how to#
Direct mail ideas code#

It helps to illustrate how the company helps clients grow. Crossword and word search puzzles work well, as does this labyrinth in this March 2020 piece from HR benefits marketer Gusto. They make your customer curious about what will be revealed: maybe a discount, or even a “free prize”.Ī good involvement gets your customer to think about your offer or your brand in a different way than sales copy does. Scratch-offs, like the one on this postcard from Marco’s Pizza, are tempting interactive direct mail pieces. Most people like to win something with only minimal risk, and that applies to direct mail. By answering a few questions, they can self-qualify – which is just what fitness equipment maker Bowflex was going for in this mailing. A customer may not know where to start or if the product or service will be right for them. Sometimes sales copy, images, and charts can be intimidating or overwhelming.

It’s all about creating intrigue - a desire to rip it open and see it. It’s not flat or smooth it feels lumpy or squishy, with something inside that shifts around when you flip it. What is in that envelope? Even when you tell a recipient what’s inside - as UNICEF did with the enclosed tote bag - the mailing’s tactile quality gets your attention.

Direct mail ideas code#

To further help convert the prospect into a customer, it also provides a discount code good on its website. On this self-mailer, LaRoche-Posay includes a sample of its top-selling sunscreen. To stand apart, food and cosmetics companies frequently mail samples, which removes price as a barrier. In so many product categories, there’s a lot of competition. The ring sizer, printed on card stock, removes an obstacle blocking the order, as in this example from The Bradford Exchange promoting its USMC Tribute Ring. They get to think about weather’s unpredictability, and how they can prepare their business for it.ĭo you know what size ring you wear? How about that special someone? If not, companies that sell jewelry have you covered. The spinner on this January 2021 mailing perfectly illustrates that point, and invites the recipient to give it a twirl.

Direct mail ideas how to#

That way, in case there’s an earthquake, they’ll know how to avoid danger, and who to call for repairs or service.Ĭustomers of Texas utility TXU Energy know about unpredictable weather all too well after February’s winter snap. California utility Pacific Gas & Electric mails a 6”x11” sticker that gets to work when the prospect peels it off its backing – the address side – and applies to their water heater.

There are interactive direct mail stickers that can be used to respond to an offer, and then there are stickers that can only be used under unusual and perhaps dire circumstances. Taken straight from the files of Who’s Mailing What!, here are interactive direct mail ideas to help inspire your work. To avoid the recycling basket, your campaign should consider interactive direct mail tactics as part of its strategy. It’s ink, printed on paper, with finishes, embellishments, and all kinds of flourishes that are possible to create a different kind of tangible experience for the recipient. After all, direct mail is a physical medium. It needs to interrupt their other thoughts and concerns and engage their senses besides sight, such as touch. Your direct mail needs to step up so that your customer can straighten up and really look at it and your message. At a basic level, you need your direct mail copy (and images) to follow the Attention / Interest / Desire / Action (AIDA) model. Instead of passivity, these campaigns invite – to one degree or another – that the recipient take some physical action.Ĭonsider what you need to do to stand out from the competition. Unlike most mailings that consumers and businesses receive and consider, interactive direct mail pieces can’t easily be dismissed with a single glance or quick scan. To increase the power of your campaign to sell, consider using interactive direct mail.